Why Pawdoro exists
Most cat problems don't arrive. They drift in, one small day at a time. This is the app for catching that drift early.
Cats are quiet about it when something’s off.
A bowl that’s a quarter full at the end of the day, not empty. A morning where she stretches but doesn’t follow you to the kitchen. A weigh-in that’s a hundred grams lighter than last month, easy to miss because she still looks the same. None of these are emergencies. Any one of them, on any one day, is nothing. It’s the pattern across weeks that matters, and the pattern is the thing you can’t see when you’re living inside it.
Pawdoro exists to make that pattern visible.
The four signals
We pay attention to four things, in this order: mood, energy, weight, daily care. Mood is the earliest tell, the one a vet usually wishes you’d brought up sooner. Energy is the second, the slow fade from a cat that follows you around the house to a cat that’s content to stay on the bed. Weight is the slowest moving but the hardest to argue with. Daily care, the feeds and litter and brush and play, is the rhythm everything else sits on top of.
None of these are dramatic on a single day. All of them tell a story across a month.
A cat app, not a pet app
There’s a reason this isn’t a “pet wellness” app with a dog and a cat icon on the home screen. Cats hide pain. Dogs limp; cats just sit a little stiller. The signals are different, the thresholds are different, the things a vet needs to hear are different. Trying to serve both at once means serving neither well. So we picked one.
If you have a cat, this app is for you. If you have a dog, you have our love, and you have other excellent options.
The rescue fund
A slice of what Pawdoro earns goes to a small rescue fund, named cat by named cat. We don’t write essays about it on the home page and we don’t make you feel guilty about it in onboarding. It either happens or it doesn’t, and we’d rather show it than preach about it. You’ll see the cats it sponsored, with their names and faces, when there are cats to see.
What we’re not doing
We’re not building a feed. We’re not tracking you across the internet. There’s no “share to Instagram” button waiting to ship in v2. The data we care about is the data about your cat. The less we know about you, personally, the better we’re doing our job.
You don’t need an account to start. You can name your cat, log a mood, set a reminder, and close the app. It will be there next time, and so will the record.
The wager
The wager underneath all of this is that owners already know their cats. They just don’t always have the structure to notice what they’re noticing. A line on a chart that ticks down for three weeks is harder to dismiss than a feeling that something seems off. Pawdoro is that line, and the four or five seconds a day it takes to draw it.
If we get this right, fewer cats get to a vet too late, and more owners get to feel like the kind of person who saw it coming. That’s the whole thing.
Welcome in.